Honesty Sells

Top sales performers know the real way to win a customer's heart (and loyalty) is by building open, honest relationships with them. For anyone who wants to sell more, sell better, and sell more honestly.

Honesty Sells is the perfect straight-talking guide to sales success.

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Steven Gaffney »
www.stevengaffney.com
Colleen Francis »
www.engageselling.com
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No Single Mothers!?

Here is a pretty shocking tale:

I spent time in the financial industry. My manager and I didn’t agree with my client selection. Dealing with insurance and investments, you have to put the clients needs ahead of your own.

After working for this company for almost a year I was brought in one day to have a “Chat”. I’m a young profession and my natural market are those who are my age and just startign to think about planning to protect their future.

In this meeting, my manager had informed me that he didn’t think I was reach my potential,. He had been nice enough to come up wth some guidelines as to how I as to conduct business. The following were my restrictions.

- No one with less then 200K to invest.
- No one under the ager of 35
- No one with a income that is less then 60K per year or combined 90K
- NO SINGLE MOTHERS

The last one was one that really bothered me and I asked for an explantion as to why. Hi reply was this. ” Single mothers are stupid. They are single with a child for a reason, because someone couldn’t stand to put up with their stupidity. Besides, they have no money and there for we as a company cannot make money off of them”.

I’m proud to say it too me less then 10 minutes to clean out my office and walk out. Since then both my training manager and a fellow advisor have left for the same reason. Someone’s greed was too big and they lost sight of the fact that clients, big or small are the one who pay the bills and we need to help them regardless of their life situations. 

People out there are sickening sometime and I am glad that I have the will to follow my beleifes and values that I hold in order to always offer a “What’s best for you approach”. I have always let honesty lead me in my work and after reading this book, it has just confirmed that going against what some see as the most profitable way, will in the end give me the success I deserve and allow me to be proud of the work I do to help other ensure their futire is in good hand and going to be there when they need it.

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[ More ] October 22nd, 2009 | 1 Comment | Posted in Horror Stories |

The Nake Truth!

OK, it’s not precisely a sales lie, but this story received from Bruce is hilarious:

Some years ago, I was at home with my son, who was an infant at this time.  He was a little sick, and had already barfed down my back while I was holding him and was crying. I stripped off my shirt, and was walking around the house, trying to console him when the phone rang. Just what I needed!

I answered the phone, and some guy began his sales spiel about Pacific Exteriors siding. I immediately hung up and returned to consoling my baby.

The phone rang again immediately.  “Geez – what NOW?”, I thought and picked it up.  The same salesman’s voice said “If you hang up on me again, I will break your arm!”.  Naturally I hung up again.   I followed this experience up with an attempt to locate Pacific Exteriors to lodge a complaint, but this was before the Internet, and I had no luck.

The story continues…. 3 or 4 years later, I get a call at home from a lady who said she was from <company name>!  “<company name>!”, I cried.  “Let me tell you about the last time I heard from <company name>!”  I related the whole story to this poor lady who really couldn’t wait to get off the phone…

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[ More ] June 5th, 2009 | No Comments | Posted in Horror Stories |

Another “Cold” Email Travesty…

Yesterday I received one of those emails (typos intentionally not removed):

Subject: Hey Colleen.. quick question..

Hey Colleen,

It’s been awhile since I’ve been in touch.. sorry about that. We’ve had our heads down for almost a year solid building some pretty wild new tools for our XXX platform.

But that’s not why I’m writing today.

Right now, I’m hoping I can get you to help me out with ONE minute of your time and answer just 5 very simple questions about how you market your business today and what your biggest challenges are.

Take our little survey now! (We don’t require email or name or anything.. just your thoughts!)

In return, I’ve got a couple of thank you gifts:

First, a really good paper I just wrote that demystifies, once and for all, the email delivery problem that all marketers face. If you’ve been frustrated by the conflicting information, the excuses your email provider gives you, etc.. this paper will explain everything in clear, simple detail. It even includes an interesting history of how we got to where we are today with email delivery.

Second, I’m offering almost $50 worth of printing and postage that you can use to mail your prospects or clients with our system when it comes out. No strings attached at all.. you can even just demo our system for free, use the 50 bucks to mail your prospects and drum up some business, and then cancel.. no hard feelings.

Don’t have physical addresses? No problem, our system helps you handle that too.

If you’ve ever wondered if there was an easy way to send email AND direct mail… well, you’ll just have to check this out.

Thanks again for your thoughts.. we’re out to completely change the game for small business marketers, and your insights are invaluable to us.

Please take give us your thoughts!

Thank you!

******************

Sigh….I guess never having been in touch with me and “it’s been a while”are synonymous to this sales person. That opening line is designed to make me feel like I might know this company and person thereby psychologically goading me into taking the survey. Ding so will confirm my address and get me on their list. Not honest. Sure it might work in the short term but my rule is that if the activity is something you would be embarrassed about be caught doing. Don’t do it. You will only sacrifice the long term relationship and lifetime customer value.

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[ More ] June 1st, 2009 | No Comments | Posted in Horror Stories |

Parlez-vous français?

One of my responsibilities with a former employer was to hire a new sales rep for a bilingual position (French/English) to serve our overseas clients.

I received many resumes written in both languages. Several of them included a note explaining that the potential candidate spoke a third language as well – usually Spanish or German.

The resume of one particularly promising candidate indicated that she was proficient in each of English, French and Spanish. So halfway through the interview, I suddenly switched to French. I asked her a question that would be simple for anyone with even a rudimentary understanding of the language to answer, but it was obvious from the look on her face that she hadn’t a clue what I was saying.

Sensing that she might not have been completely honest with me, I switched to Spanish. She was equally lost. To give her one last chance to redeem herself (and allow myself to blow off a little steam after having been misled for the better part of the morning), I asked her, in Spanish, if she was a liar.

When my question was once more met with a deer-in-the-headlights look and stunned silence, I switched back to English, gave her back her resume and asked her to leave.

Funny – this time, she seemed to get the message fast enough.

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[ More ] May 25th, 2009 | No Comments | Posted in Horror Stories |

Just sign right here…

I was approached at home one day by a door-to-door sales person selling an energy contract. His rates sounded reasonable, so I asked him if he could give me a firm quote based on our home and general energy usage.

He told me that he would be more than happy to give me a quote, but to get it, I would have to sign some paperwork authorizing him to look into how much we could save by moving to his service.

I noticed that the paperwork he gave me to sign had the word “contract” written in big, bold letters across the top of it. I asked him point blank if what I was signing was a contract, and he immediately assured me that it was not.

I wanted to make absolutely certain that what I was signing was just an authorization to get a quote, so I asked him again in a different way, along the lines of: “So by signing this, I will in no way be locked into any kind of agreement to buy energy from you at a specified priced over a set period of time. You are NOT locking me in to ANYTHING. Correct?”

Once again, he assured me that this was not a contract, and I would not be locked into anything in any way.

In order to process my quote, we had to call his head office to confirm a few details. In the course of our conversation, I asked the head office agent if the paper I was signing was a contract. She replied that yes, it certainly was, and by signing it, I would be locking myself in for three years at a fixed rate.

I couldn’t believe the blatant lie the door-to-door sales rep had told me. After thanking the head office agent, I hung up and happily kicked him out the door. Thank goodness not everyone in his organization was as deceitful as him.

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[ More ] May 19th, 2009 | No Comments | Posted in Horror Stories |

Get it in writing

I was negotiating a few years back with a major hotel chain for a large event that we were hosting at one of their finer properties. Because of the importance of the event, I made sure to lay out every detail of what we needed at every step of the negotiations.

The hotel’s RFP response clearly stated that there would be no food and beverage minimum. But in their second written response a short while later, they demanded a minimum food and beverage order of no less than $50,000.

When I called them to confirm the numbers, they told me that the $50,000 minimum was in fact for every two days of the event, making the total tally that much higher.

I spoke with my partner, and while neither of us was happy with the magically changing numbers, we agreed to go ahead as planned. The hotel sent over the final contract to be signed, and sure enough, it laid out our minimum food and beverage order of $50,000 – per day.

They had missed deadline after deadline in sending us the information, and when the contract finally did arrive, none of the clauses we had agreed to by email were included in the paperwork.

It was too late for us to do anything at the time but swallow our anger, strain our budget and proceed with the event. But you can bet that was the last time either my partner or I used the services of that particular hotel chain.

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[ More ] May 12th, 2009 | No Comments | Posted in Horror Stories |

Made in China

Several years ago, the company I was working for at the time decided to save a little money by phasing out a successful product line that had been made in Canada for many years, and substituting it with one that came from China.

That’s all well and good. The only problem was, they didn’t advise their customers – or their sales team.

Four months later, we were all called together for a North American sales meeting and asked if there had been any quality issues with the product line. None of us had received any specific customer complaints, so they told us about the switch they had made, and congratulated themselves heartily on their success.

A few months later, one of my biggest accounts called to ask me about a change they had noticed in the quality of the product they’d been ordering from us for years. They asked me if anything had recently changed, and I dutifully told them that we now had a partner in China making the product to our specifications, and we had been shipping this instead.

For the next 15 minutes, the client proceeded to tear a huge strip off me for not advising them of the change. They were upset with my company for making the change in the first place, but they were even more furious with ME for not advising them of the change when I first heard about it.

I learned a valuable lesson that day. My company could have launched the made-in-China product as an economy line at a lower price, and still made a respectable profit.

Instead, by keeping the change a secret from both their employees and their clients, they cost themselves – and me! – one of our oldest and most loyal customers.

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[ More ] May 5th, 2009 | No Comments | Posted in Horror Stories |

The blind leading…

One of my first jobs in sales was working as a rep for a large copier company. I can still remember the day I made my first-ever sale of a brand new copier, to the Institute for the Blind.

It wasn’t a top-of-the-line machine, but it was a solid sale, and I couldn’t have been happier. I treated myself to a celebratory cup of coffee (extra cream and sugar) and went to tell my manager the good news.

The party didn’t last long.

When I told him the particulars of the sale, he ordered me to send the customer a used copier instead of a new one because, and I quote: “they won’t be able to tell the difference.”

I quit the next week. As for my manager, I can only hope he got everything he deserved. Like, say, a transfer to the branch office in Siberia…

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[ More ] April 30th, 2009 | No Comments | Posted in Horror Stories |

Ms. President, I assume?

One day while I was working on a sales presentation, a company called me at the office to try to sell me an updated website based on their current association profile.

I asked them how they had gotten my name and number, and they told me that they had spoken personally with the President of the association I belonged to, and he had given them permission to call all the members to see if they wanted to upgrade.

Sounds convincing, right? There was just one problem: I happened to have the honor of serving as president of the association that year, and I had never even heard of this company, let alone given them permission to contact our membership.

My guess is, they had simply gotten our member profiles off of the association website, and were using this lie to try to sell us their advertising. A shame that, while they were online, they hadn’t taken the time to note down the president’s name – or gender!

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[ More ] April 30th, 2009 | No Comments | Posted in Horror Stories |

A little sizzle with your steak?

I like the warm summer months as much as the next gal. Maybe more. But even for me, heat has its limits.

One particular August, it had been over 100 degrees – and humid – without letup for about a week. Our grass was turning brown. Our dog wouldn’t go outside. And my husband and I were trying to figure out how we to hook up our lemonade supply intravenously.

On the hottest day of that hottest week, I got a call from a sales person to ask if I had received the free sample of meat they had sent me in the mail.

Meat. Sent by mail. In 100-plus degree weather.

Even in my heat-addled state of mind, it was pretty obvious that they hadn’t sent me any samples, and were only calling to get me to request information about their products.

It was almost enough to make me become a vegetarian.

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[ More ] April 30th, 2009 | No Comments | Posted in Horror Stories |
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