Honesty Sells

Top sales performers know the real way to win a customer's heart (and loyalty) is by building open, honest relationships with them. For anyone who wants to sell more, sell better, and sell more honestly.

Honesty Sells is the perfect straight-talking guide to sales success.

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Steven Gaffney »
www.stevengaffney.com
Colleen Francis »
www.engageselling.com
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Horror Story
April 30th, 2009 | No Comments | Posted in Horror Stories

The blind leading…

One of my first jobs in sales was working as a rep for a large copier company. I can still remember the day I made my first-ever sale of a brand new copier, to the Institute for the Blind.

It wasn’t a top-of-the-line machine, but it was a solid sale, and I couldn’t have been happier. I treated myself to a celebratory cup of coffee (extra cream and sugar) and went to tell my manager the good news.

The party didn’t last long.

When I told him the particulars of the sale, he ordered me to send the customer a used copier instead of a new one because, and I quote: “they won’t be able to tell the difference.”

I quit the next week. As for my manager, I can only hope he got everything he deserved. Like, say, a transfer to the branch office in Siberia…

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